The licensing team at OCR uses many sources and strategies to identify potential licensees and market inventions. Sometimes existing relationships of the inventors, the OCR staff, and other researchers are useful in marketing an invention. Market research using subscription-based database tools can also assist in identifying prospective licensees. In addition, we also examine other complementary technologies and agreements to assist our efforts. We use various websites to reference inventions, leverage conferences and industry events, and make direct contacts. Faculty publications and presentations are often excellent marketing tools as well.